Every organization needs a highly qualified and dedicated PR and marketing professional on its team. Unfortunately, many small organizations operate with limited budgets that simply do not allow for the salary, benefits and other expenses associated with hiring a full-time PR and marketing professional.
Many organizations attempt “homegrown” PR and marketing – duties often absorbed into the responsibilities of staff members, regardless of their experience and expertise. This not only takes staff away from their primary roles, it means your marketing initiatives are limited, inconsistent and ineffective.
Outsourcing PR and marketing is a viable solution, allowing you to employ experienced professionals and execute the highest quality initiatives at a fraction of the cost.